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Web Survey Bibliography

Title How attrition/conditioning effects impact response bias in online panels
Author Gittelmam, S. H., Trimarchi, E.
Source Quirk's Marketing Research Review, November 2010, pp. 48
Year 2010
Access date 18.04.2011
Abstract

Drawing from a literature review, the authors argue that multi-panel membership, long tenures and hyperactive survey-taking all can affect measures of buyer behavior.

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Year of publication2010
Bibliographic typeJournal article
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Web survey bibliography - 2010 (251)

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